STING® ROLLS OUT ITS ‘TASTE THE CURRENT’ CAMPAIGN IN SRI LANKA 

Launches digital film to accompany its new Taste The Current Campaign  

PepsiCo’s Sting® is all set to jolt consumers in Sri Lanka with its latest campaign, ‘Taste the Current’. The campaign aims to invigorate the youth, featuring a lively new film that creatively and playfully embodies the brand’s proposition.

The film creatively encourages consumers to electrify their moments with a sip of Sting®. The narrative unfolds with a scene featuring a girl stranded on a highway with a seemingly malfunctioning car. A helpful boy approaches her, suggesting another attempt at ignition. When the car still refuses to start, the boy surprises her by retrieving a chilled crate of Sting® from his vehicle. The film creatively illustrates how a sip of Sting® gives a jolt that prompts the protagonist to perform lively dance moves. Fueled with newfound zeal, he successfully jump-starts the car, impressing the girl and leaving her visibly invigorated. The commercial concludes by creatively reiterating the brand’s ethos with the tagline ‘Taste the Current’.

Speaking about the launch of Sting’s new campaign, Anuj Goyal, Associate Director, Sri-Lanka region, PepsiCo, said, “We’re thrilled to unveil our newest digital campaign in Sri Lanka. Sting distinguishes itself with its exceptional taste, making the consumers feel exhilarated. The new film is an interesting and fun take on electrifying the moment with the help of Sting and we are confident that this film will resonate strongly with our consumers who are always on-the-go.”

The new Sting® film will be amplified via a robust 360-degree campaign spanning digital, outdoor, and social media. The campaign will be extended across the country through various consumer touchpoints across the year. Sting® is available in a single-serve PET pack of 250 ml across all modern and traditional retail outlets in Sri-Lanka, as well as on leading e-commerce platforms at a price of LKR 120.

For more information, follow @stinglanka and facebook.com/Stinglanka 

Click here to view the film – https://youtu.be/XnXNdopvCmQ