New Diriya Washing Powder from Diva to support consumers during current economic challenges

The leading laundry brand Diva has always been closer to the hearts of Sri Lankans consumers, catering to their laundry needs with affordable and high-quality laundry solutions. The brand continues to understand consumers’ needs and the challenges faced by consumers at present during a time of economic hardships. In its attempt to lend a helping hand to Sri Lankans and support them during the ongoing economic challenges, recently launched a new washing powder – “Diva Diriya” a good quality, affordable laundry solution. The launch of Diriya washing powder from Diva is one of the several initiatives planned under Diva’s brand purpose “Diva Dathata Diriyak”.

New Diva Diriya washing powder comes in a 500g pack and 40g pack at affordable price points to suit the consumers’ laundry needs and their budget.The new washing powder promises dirt removal ensuring clothes are clean with a refreshing fragrance.

Derrick Anthony – General Manager Marketing at Hemas Manufacturing (Pvt) Ltd said, “We all know that we are living through a tough period. Hence, affordability becomes a key factor for consumers when choosing household essentials. Diva understood the need to support our consumers at a highly critical time and the result is the launch of the new Diva Diriya washing powder, which is of good quality coupled with value for money. We will continue to stay faithful to our consumers and respond to their laundry needs in the time to come.”

Diva always focuses on supporting consumers and making their life easier during daily chores through affordable and high-quality laundry solutions. Diva has empowered Sri Lankans by introducing demand-focused laundry solutions and is therefore a household brand, consumed by people of different social strata. Responding to the consumers’ needs at critical time phases and introducing timely solutions is a key feature of the brand that has revolutionized the laundry space with the best quality laundry products. The brand offers its consumers a wide range of choices and pack sizes to help consumers in making purchasing decisions. Diva is a truly Sri Lankan brand that understands the pulse of local consumers and is strengthened by a product range of Diva Power Powder & liquid, Diva soap and Diva Fresh Washing powder.

About Hemas Consumer

Hemas Consumer Brands, the leading Sri Lankan manufacturer of Home and Personal Care products, has won consumer hearts over the years through strong purpose-led brands and progressive sustainability practices. Hemas Consumer Brands strive to bring healthful living and personal care solutions to life through its portfolio of world-class products. They have garnered acclaim for creating superior Market-leading and Award-winning products by uncovering local insights which are nourished by growth-inspired innovative teams. They touch the lives of the communities around the island by creating meaningful offerings, cultivating trusted partnerships, and championing a more environmentally friendly inclusive world.

ENDS