Digital Wire signs up as the official Digital Partner for Mercantile Rugby Sevens

Digital Wire, an emerging ORM services provider of the Wire Group is pleased to announce its new collaboration with Mercantile Rugby Football Association (MRFA), as the official Digital partner for Mercantile Rugby Sevens 2021 & 2022. The agreement signup happened at Elegance Rajagiriya with the participation of Farizul Faraj Digital Head of Wire Group, Nishantha Wickramage President of MRFA, Dinushka Jayatissa, Secretary of MRFA and Prasad Perera, committee member of MRFA.

Mercantile Rugby Sevens is the country’s premier rugby tournament designated for the corporate sector. Since its inception in 1966, Mercantile Rugby Sevens has established a unique fan base and attracted many leading corporates to take part in the event. Held as a 2-day tournament with the participation of around 35 teams from leading corporate sector companies, MRFA has been organizing it annually with the intention of developing and promoting rugby in the corporate sector.

Commenting on the partnership, Nishantha Wickramage President of MRFA said, “We are delighted to be partnering with Digital Wire for the most awaited Rugby tournament in the country. Mercantile Rugby Sevens is widely known among the corporate sector as a catalyst in driving the corporate sector’s sports forward. We hope that this partnership enables us to not only take the message of Mercantile Rugby Sevens across the country, but also to contribute to the development of sports in the corporate sector. We are looking forward to an exciting event filled with true sportsmanship once the Covid situation is under control.”

Speaking on behalf of Digital Wire, Farizul Faraj, Digital Head of Wire Group said, “We are indeed thankful for this opportunity to collaborate with one of the leading sporting events in the calendar year and are eagerly looking forward to the start of the tournament. We will prioritize in creating that all-important hype about Mercantile Rugby Sevens across all social media networks and take this year’s tournament to the next level. Our team will deploy their innovative digital techniques to make this tournament a fun and excitement filled one.”

Mercantile Rugby Football Association consists of a team of dedicated individuals with a passion to develop and promote Rugby in the corporate sector. The association has been at the forefront of developing Rugby with notable initiatives such as the launch of a Women’s Tag Rugby tournament that runs parallel to the men’s Rugby tournament. The year 2021 is a significant for MRFA, as it celebrates its 50th anniversary.

Digital Wire of the Wire Group, specializes in Online Reputation Management (ORM) with an aim to help business succeed in the digital era. Digital Wire’s talented team use their expertise to formulate fully fledged ORM strategies that drive business growth while deploying innovative monitoring techniques and analysis to shield the reputation of businesses. Located at Elegance Rajagiriya, Digital Wire still at its early stages has led many successful digital campaigns and continues to expand its services offerings to meet the increasing demands in the digital space.