Diva revolutionizes laundry care with all-new Diva Power Pods- Delivering 3 jobs with 1 pod

Diva, one of Sri Lanka’s most trusted laundry care brands under Hemas Consumer Brands (HCB), has unveiled Diva Power Pods—a bold leap forward in modernizing laundry care in Sri Lanka. Introduced under Diva Power, the innovation-led sub-brand of Diva, these pods represent the next generation of convenience and performance in the laundry care category. To ensure island-wide availability, Diva has partnered exclusively with Keells Supermarkets, making Diva Power Pods the first and only officially endorsed laundry detergent pod available in the market.

At the core of the Diva Power Pod is the strong promise of delivering “3 Jobs with 1 Pod.” Each pod is designed with a unique triple-layer system that dissolves in three stages during the same wash cycle to clean, soften, and add long-lasting fragrance to your laundry. This breakthrough innovation removes the need for measuring, pouring, or buying multiple laundry products—making total laundry care as easy as a single toss and wash.

For over two decades, Diva has led the way in laundry innovation- from being the first to introduce detergent powder in Sri Lanka to now pioneering the laundry pod format. While laundry pods are widely used across global markets, the format remains relatively new to Sri Lankan consumers.

Shiyan Jayaweera, Director of Marketing at Hemas Consumer Brands, speaking at the launch event, stated, “Diva, as the innovator in the Sri Lankan laundry care category has always embraced the responsibility of evolving with the needs of Sri Lankan households. Diva Power Pods are more than just a product- it reflects our commitment to bringing globally relevant solutions that deliver both value and modern convenience to our consumers.”

Mifrah Ismail, Head of Commercial at Keells, stated “At Keells, we are committed to improving the quality of life of the nation by continuously curating modern, lifestyle-enhancing solutions for our shoppers. Our partnership with Diva for the launch of the new Power Pods reflects this promise — bringing together innovation, quality, and convenience in one powerful product. By collaborating with trusted local brands like Diva, we aim to meet the evolving needs of Sri Lankan households and make everyday living simpler and smarter.”

About Hemas Consumer

Hemas Consumer Brands, a leader in Sri Lanka’s Home and Personal Care sector for 60 years, focuses on empowering families to aspire for a better tomorrow. The business takes pride in utilising local insights to innovate and develop consumer centric propositions that have helped establish their purpose led brands as trusted household names in Sri Lanka. Driven by its deep understanding of the Sri Lankan consumer and an unwavering commitment to delivering superior quality and value through its products, Hemas Consumer Brands continues to enrich the lives of communities across the country.

Image Caption: Pictured (from left): Kushil Gomes- Brand Manager, Namal Fernando- Category Head Home Care, Chamaka Kusinara- Modern Trade Manager, Roshan Kasthuriarachchi- Senior Manager Modern Trade, Saumya Perera- Director – Beauty, Wellness, Grooming & New Business Development & Innovation, Shiyan Jayaweera- Director Marketing, and from Keells –  Mifrah Ismail-  Head of Commercial, Ravindu De Silva – Head of Category Management, Akeel Muthaliph  – Head of RSM & Revenue Planning, Tinashi Amarasinghe – Manager – Non Food, Meshan Rodrigo – Category Manager – Laundry Care