SLIM National Sales Awards 2024 to be held for the 24th year this December

The most awaited National Sales Awards (NSA) 2024 organised by the Sri Lanka Institute of Marketing (SLIM) is all set to shine on 16 December 2024 evening under the theme of “Heroes of Excellence” at the Monarch Imperial, Sri Jayawardenepura, Kotte for the 24th consecutive year. The Chief Guest at the award ceremony is Mr. Ravi Jayawardane, Group Chief Executive Officer (CEO) at Group of Maliban Biscuits (Pvt) Limited.

Mr. Gayan Perera, President, Sri Lanka Institute of Marketing (SLIM), said, “We have taken ambitious efforts as the apex body to encourage the island’s sales professionals and setting the industry standards for excellence. Its prestige has been reflected from the record-breaking entries that SLIM has received this year as a result of the legacy it holds over the past two decades. I would like to see the continuation of the SLIM Sales Awards for more decades to come, contributing to the Sales excellence of Sri Lanka creating brighter career opportunities.”   

The NSA 2024 is one of the most awaited and prestigious sales award ceremonies of the year among Sri Lanka’s sales fraternity, and their enthusiasm has been evident from the colossal of over 1,000 submissions that SLIM received for 2024. This also demonstrates the continuous growth of trust as well as credibility as a recognised platform among the sales fraternity.

Dr. Dilhan Sampath Jayatilleke, Vice President – Events and Sustainability at Sri Lanka Institute of Marketing, expressed, “This is a great opportunity for the hardworking and ambitious sales professionals in the country to shine for their achievements and excellence both individually and on behalf of their respective organisations for the contribution that they have given to the industry. The enthusiasm among Sri Lanka’s sales fraternity led SLIM to open entries under a number of categories. 

SLIM is humbled to pioneer and continuously contribute for a robust industry excellence with the wider range of categories among those entries under 20 categories as in front liners, sales supervisors, sales executives, territory managers, regional sales managers, national sales managers and other sales support staff within a short period of review from 31st December 2023 to 31st March 2024.

Mr. Nuwan Thilakawardhana, Project Chair of the SLIM National Sales Awards 2024, stated “This year’s Sales Awards holds a remarkable juncture in SLIM’s history. For the past 23 years, we have put our best efforts to bring forward the sales industry professionalism, improve its standards and dedication into the limelight with recognition, glamour and grandeur.”  

Additionally, SLIM has identified the necessity of filling the void of credible sales awards in appreciation and the recognition due to the vital role a sales individual plays for the company amidst overcoming the rigid market circumstances in the present day. The SLIM National Sales Awards is born for the aspiring sales professionals who envisions a brighter future for the sales fraternity and generating novel opportunities for the small and medium industries for their campaigns and content amongst the extremely congested digital landscape. It rewards high performing sales individuals for their achievements at the premier event.

SLIM is the apex body for marketing in Sri Lanka and revamping marketing since 1970. Subsequently it was incorporated by an act of Parliament in 1980, recognising it as the National Body for Marketing and a ‘not-for-profit’ organisation. Thus, SLIM National Sales Awards is one of the pivotal efforts with the aim of becoming the driving force for enhancing national value in business, sales and marketing in the country.

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Mr. Gayan Perera, President- Sri Lanka Institute of Marketing (SLIM)