Diva introduces New Diva Fresh Gardenia & Rose Detergent Powder with Advanced Perfume Technology that combats malodours

Diva, the flagship laundry brand of Hemas Consumer Brands and a beacon of innovation, proudly announces its latest product, Diva Fresh Gardenia & Rose Detergent Powder. This new variant is infused with Advanced Perfume Technology, to combat persistent malodours, which is one of the most pressing issues (pain points) that consumers face when doing laundry.

Featuring an advanced two-step process of the “Advanced Perfume Technology”, Diva Fresh Gardenia & Rose is much more than an ordinary detergent.  The Advanced Perfume Technology not only effectively removes persistent malodours such as sweat, food, environmental, and laundry odours, but also infuses clothes and garments with a long-lasting, refreshing fragrance of gardenia and rose. Thus, Diva Fresh Gardenia & Rose eliminates the need for multiple washes.

This unique blend of floral scents resonates deeply with local consumers, especially the gardenia, which offers a familiar, refreshing note that compliments a Sri Lankan lifestyle. Aligning with Divas ethos of prioritising the creation of products that are both functional and culture centric, this new variant reflects Diva’s continuous dedication to its consumers in elevating their choice in laundry products.

Derrick Anthony, General Manager, Marketing, Hemas Consumer Brands stated, “Being a brand that is in tune with our consumers, we know and understand that malodours are an unsolved tension point for them. As Diva has always stood at the forefront of innovation, our commitment to addressing our customers’ requirements is paramount.  We are truly proud to be able to introduce this groundbreaking product to our consumers.”

Diva Fresh Gardenia & Rose Detergent Powder comes in a sleek, modern packaging which compliments the brands innovative approach, and commitment to remaining at the forefront of the laundry care category. The product promises clean, fresh clothes that bring brightness to the entire family. The Advanced Perfume Technology ensure that the freshness is long-lasting.

This new product is a testament to the brands commitment to addressing consumer needs through innovative solutions. As a brand that has always been in tune with the consumers, Diva continues to innovate and offer products that truly make a difference in their lives.

Photo Caption (L to R) – Sabrina Esufally, Managing Director – Hemas Consumer Brands and Sumudu Thanthirigoda, Director Business Growth and Sales – Hemas Consumer Brands, unveils the new Diva Fresh Gardenia and Rose Detergent Powder.

About Hemas Consumer Brands

Hemas Consumer Brands, a leader in Sri Lanka’s Home and Personal Care sector for 60 years, focuses on empowering families to aspire for a better tomorrow. The business takes pride in utilising local insights to innovate and develop consumer centric propositions that have helped establish their purpose led brands as trusted household names in Sri Lanka.  Driven by its deep understanding of the Sri Lankan consumer and an unwavering commitment to delivering superior quality and value through its products, Hemas Consumer Brands continues to enrich the lives of communities across the country.