Huawei Wins Digital with Purpose Award for Salmon Protection Solution in Norway

Huawei received the GeSI Digital with Purpose (DWP) Award 2024 and the DWP Biodiversity Award 2024 yesterday for its automated filtering system designed to protect wild Atlantic salmon in Norway.

Developed under Huawei’s TECH4ALL initiative with local partners Berlevåg Hunter and Fishermen’ s Association (BJFF), Simula Consulting, and Troll Systems, the award-winning solution is able to recognize different fish species and filter out pink salmon, an invasive species that is not native to Norway’s rivers and has had a significant negative impact on native salmon.

“The award of the Grand Prize to Huawei’s AI solution for screening invasive salmon was unanimous among all the judges. Not only for its innovation, but also for the results it has achieved in a short space of time. This system is an example of how technological solutions have the power to contribute to the sustainability of the planet and the preservation of ecosystems,” said Luís Neves, CEO of the Global Enabling Sustainability Initiative (GeSI).

“Huawei committed to the Digital with Purpose initiative in May 2021, pledging to establish practical and incremental steps to become a purpose-led business that has a positive impact on society and our home,” said Joyce Liu, Director of the TECH4ALL Program Office at Huawei. “The technologies and partnerships that safeguard biodiversity and ecosystems not only benefit our planet, but also local communities that depend on natural resources.”

Photo caption: Huawei receives the DWP Global Award at the Digital with Purpose Global Summit 2024