VIVO ANNOUNCES THE LAUNCH OF Y53s IN SRI LANKA: THE BEST SOCIAL ENTERTAINMENT PARTNER FOR CLEAR PHOTOGRAPHY, LONG-LASTING AND SWIFT EXPERIENCE

Available with 8GB + 4GB extended RAM^, 33W FlashCharge and 3D Dazzling Colors – Deep Sea Blue and Fantastic Rainbow

vivo, the leading global smartphone brand, today announced the launch of its latest smartphone Y53s under the umbrella of youth-oriented Y series in Sri Lanka. The Y53s is equipped with a 64MP Rear Camera* and is the first Y series phone to arrive with the Eye Autofocus feature for a clear photography experience. It comes with an advanced 8GB + 4GB Extended RAM^ to ensure smooth multiple apps usage experience, along with 33W Flash Charge, which makes it the perfect playmate to empower fast-moving consumers.

To support a long-lasting camera and app usage experience, vivo Y53s comes equipped with a massive 5000mAh battery complemented by 33W FlashCharge technology that empowers content creators and professionals to work all day long. Housing a beautiful rear camera module, the handset flaunts an elegant 3D design to match consumer aspirations for a trendy device that not only looks great but offers clear shots and swift play anytime, anywhere.

Speaking about the launch Kevin Jiang, CEO of vivo Sri Lanka said, “vivo is renowned for delighting its customers and enriching their lives with cutting-edge smartphones. Continuing the legacy of the youth-oriented Y series, the Y53s is a solid performer that surpasses all expectations. With 64MP Rear Camera* with Eye Autofocus and Super Night camera, the smartphone delivers clear and detailed shots, making it the perfect companion for capturing memories day and night. The entire build and composition of Y53sis a reflection of vivo’s in-depth understanding of the habits, preferences, and aspirations of the young generation. With this new addition to our Y series portfolio, we aim to deliver an outstanding social entertainment and photography experience to our users.”

PRODUCT SPECIFICATIONS OF VIVO Y53s

Clear shots for creative minds

Y53s is packed with a triangular camera setup of 64MP Rear Camera*, 2MP Bokeh Camera and a 2MP Macro camera. Combined with Eye Autofocus technology, the camera setup creates a software-hardware synergy that results in clear photos and videos. The inbuilt Phase Detection Auto Focus (PDAF) technology delivers continuous focus on the subject, thus producing sharp portraits and action shots. The Super Night Mode in Y53s automatically increases the brightness in low/dim lighting conditions while optimising the various noise points in the frame. The Super Night Selfie intelligently captures multiple frames and stitches them together to improve the clarity of selfies at night. Furthermore, the Aura Screen Light can be manually turned on to enhance soft light and brighten up the face with warm light that automatically adapts and adjusts the balance of light in the surrounding.

The Y53s has Ultra-Stable Video feature that uses EIS (Electronic Image Stabilization) technology, which electronically adjusts the frame to eliminate camera shake during hand-held shots for smooth and steady video capture. The smartphone also has an advanced Multi-Style Portrait feature, which uses Bokeh effects, AI Face Beauty, and tone adjustments to make subject details richer, minimize false colors, and deliver a superior photography experience.

Swift performance and entertainment

Y53s boasts a massive 8GB RAM + 4GB extended RAM^, along with 128GB ROM + 1TB Memory Expansion that allows users to use more apps with ease and without lags. The smartphone uses an optimization algorithm, which combines the RAM and ROM effectively to switch between apps easily and increases memory usage efficiency. With 33W FlashCharge and 5,000mAh high-capacity battery enables multi-tasking.

Sleek Design to up your style game

With its strategic R3 Camera layout, the Y53s has been creatively designed to offer a sleek, minimalist flat frame design. vivo’s signature dual color lens design sits nicely on the 3D body of Y53s, providing it a sophisticated and textured look. The smartphone comes in two trendy nature-inspired color themes — Deep Sea Blue and Fantastic Rainbow. Side Fingerprint enhances the integrity of the overall outlook while perfectly matching the style of the smartphone.

The smartphone is available for purchase across Abans, Dialog, SLT-Mobitel, Singhagiri and vivo authorized dealers islandwide and can be purchased online on BuyAbans.com, Daraz.lk and Takas.lk. The device is priced at Rs. 62,990/-. The Y53s customers are eligible for an Anytime Data bundle of 60GB from SLT-Mobitel till 31^st October that will be valid for 6 months.